Welcome to the

Asia Content Marketing Association

We are a non-profit organization of marketing, creative, publishing and media professionals committed to elevating the art and science of content marketing in Asia Pacific



Industry Development

Set industry standards. Fast-track knowledge. Develop the next generation of talent.

Business Development

Network with practitioners. Showcase your expertise and work.

Professional Development

Discuss trends and issues at Content Conversations. Update your skills through training.

Join ACMA Today

Your membership renews annually on the day you signed up. For members who joined prior to the November 2017 Annual General Meeting, your membership begins on the day of the AGM.



Updates for ACMA members and the content community at large

Improving Content Marketing with Newsroom Best Practices

It wasn’t so long ago that ‘brand newsrooms’ – in-house publishing operations that companies staffed with armies of keen journalists, editors and producers to crank content out around the clock – were all the rage. And indeed some of the model’s early adopters, from...

Content Strategy in 5 Steps

Earlier this year New Narrative gave a perhaps ambitiously titled talk at the American Chamber of Commerce in Hong Kong, “Everything You Always Wanted to Know about B2B Content Marketing”. After we’d finished, a former journalist colleague approached us, perhaps...

Why Data Storytelling Is The Secret To Content Marketing Success

There’s a book on company valuations that I recently finished called Narrative and Numbers: The Value of Stories in Business by Aswath Damodaran an academic at the Stern School of Business at New York University. As a storyteller for businesses, I thought this would...

How to write authentic stories

By Simon Kearney, ACMA Treasurer and Click2View CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and...

How NTUC Income Personalized Retargeting with Search Data

In a market where advertising messages are dominated by price-based incentives, NTUC Income wanted to stand out. They approached BBH with a brief regarding their travel insurance services and requested a clutter breaking approach, message, and tactic to get the job...

How Brands can build their own audiences just like media companies

For decades, media enjoyed a kind of covenant with consumers: media companies provide entertainment for free and in return, consumers paid a road tax in the form of interruption. Whether it was a full-page ad in between news stories, a radio spot in between songs, or...

Upcoming Events

ACMA Networking


May 2018

In conversation with Nishan Weerasinghe, CMO, IBM Systems for Cloud Platforms, APAC

June 2018

Get updates on member activities, opportunities and initiatives.