Mobile will remain a key driver of consumer loyalty on Singles Day: AppsFlyer

Trademarked by Alibaba in 2009, Singles Day has evolved to become an online shopping extravaganza with record transactions year-on-year.

According to Lazada, SEA shoppers have rapidly embraced eCommerce, with a reported growth of 191% in sales in 2017. Over 70% of orders were placed on mobile devices, given mobile connectivity rates in the region are one of the highest globally. Retail success is dependent on price, product assortment, quality, service, convenience and the availability of credit, product delivery, repair, installation. According to Ronen Mense, MD, APAC at AppsFlyer, mobile will remain a key driver of consumer loyalty, retention and branding.