Blog

The ACMA blog has updates on community events, programs, and announcements. Most importantly, all ACMA members can contribute to the blog. You have author access and can share your insights and news with the community.

Podcasts In Asia: How To Reach Millennials

The latest podcast stats prove there’s a growing interest in long-form, detailed content. Edison Research has found 64% of Americans understand the term "podcasting" with 26% of the population listening to podcasts monthly. This means about 73 million people tuning in...

Email leads as a distribution channel: Study

A study by Ascend2 found that email newsletters are an effective channel for content distribution and driving readership. Surveying over 200 marketers, the study found that daily struggles with the channel include improving the quality of leads, growing subscribers,...

Learn From Stand-up Comedy To Punch Up Your Brand Communications

By Artur Akhmetzyanov, Commercial Director at Click2View Recently, I did my first solo stand-up comedy show. I worried more not about forgetting the material, but my ability to hold the audience attention for an hour. Once you lose them, it’s tough to get them back....

Improving Content Marketing with Newsroom Best Practices

It wasn’t so long ago that ‘brand newsrooms’ – in-house publishing operations that companies staffed with armies of keen journalists, editors and producers to crank content out around the clock – were all the rage. And indeed some of the model’s early adopters, from...

Content Strategy in 5 Steps

Earlier this year New Narrative gave a perhaps ambitiously titled talk at the American Chamber of Commerce in Hong Kong, “Everything You Always Wanted to Know about B2B Content Marketing”. After we’d finished, a former journalist colleague approached us, perhaps...

Why Data Storytelling Is The Secret To Content Marketing Success

There’s a book on company valuations that I recently finished called Narrative and Numbers: The Value of Stories in Business by Aswath Damodaran an academic at the Stern School of Business at New York University. As a storyteller for businesses, I thought this would...

How to write authentic stories

By Simon Kearney, ACMA Treasurer and Click2View CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and...

How NTUC Income Personalized Retargeting with Search Data

In a market where advertising messages are dominated by price-based incentives, NTUC Income wanted to stand out. They approached BBH with a brief regarding their travel insurance services and requested a clutter breaking approach, message, and tactic to get the job...

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