Blog

The ACMA blog has updates on community events, programs, and announcements. Most importantly, all ACMA members can contribute to the blog. You have author access and can share your insights and news with the community.

Content Strategy in 5 Steps

Earlier this year New Narrative gave a perhaps ambitiously titled talk at the American Chamber of Commerce in Hong Kong, “Everything You Always Wanted to Know about B2B Content Marketing”. After we’d finished, a former journalist colleague approached us, perhaps...

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How to write authentic stories

By Simon Kearney, ACMA Treasurer and Click2View CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and...

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