by Asia Content Marketing Association
What does it take to launch a media brand in Singapore before you’re 30?
To answer that question, we spoke with three young media executives including:
- Karl Mak, creator of joke sites SGAG and MGAG;
- Sylvia Chan of YouTube sensation Night Owl Cinematics
- Byron Perry, publisher of hyper-local news site Coconuts Media
Check out the videos below to find out how you can build your own media empire.
The Beginnings of SGAG
How To Deal With Difficult Actors Or Influencers
Do Brands & Agencies Understand The Millennial Audience
Is Singapore A Good Place To Build A Media Business?
Should I Use The Local Language In My Content?
CEO Of Hepmil Media Group On Producing Branded Content
CEO Of Night Owl Cinematics On How To Build Relationships With Fans
About Our Speakers
Karl Mak is Co-Founder and CEO of Hepmil Media, owner of joke sites SGAG and MGAG. SGAG started in 2012 as a university side project — Karl and co-founder Adrian Ang, bored in a lecture hall, created their first meme. Today they have 3 million visitors weekly across six content platforms and S$1.3 million in venture capital funding to fuel regional expansion.
Sylvia Chan is Co-Founder of Night Owl Cinematics, born as a YouTube channel in 2013 producing food-themed comedy videos. Today NOC has 668,000 subscribers, a social media agency, and a client roster that includes blue-chip brands like Canon, DBS Bank, P&G and a slew of Singapore government agencies.
Byron Perry is Founder and CEO of Coconuts Media, launched in Bangkok in 2011 as a local news site. Today they have media properties in 8 major cities in Southeast Asia reaching 26 million users monthly. Coconuts TV produces mini-documentaries and licenses their library of 600 videos to broadcast TV, Netflix and other streaming platforms.
Why join ACMA?
Content marketing is going to grow enormously over the next decade and ACMA is going to build the industry and grow the pie for the benefit of all. This is not about individual companies. This is about the future of content marketing, educating and training. As a collective, ACMA members collaborate on the direction and future of content marketing in Asia. The upside is huge for everyone in the ecosystem.