ACMA Content Conversations: How To Launch A Media Brand Before You’re 30 [Video Recap]

by Asia Content Marketing Association

What does it take to launch a media brand in Singapore before you’re 30?

To answer that question, we spoke with three young media executives including:

Check out the videos below to find out how you can build your own media empire.

The Beginnings of SGAG

 

How To Deal With Difficult Actors Or Influencers

 

Do Brands & Agencies Understand The Millennial Audience

 

Is Singapore A Good Place To Build A Media Business?

 

Should I Use The Local Language In My Content?

 

CEO Of Hepmil Media Group On Producing Branded Content

 

How To Get People To Pay For Your Content

 

CEO Of Night Owl Cinematics On How To Build Relationships With Fans

 

About Our Speakers

Karl Mak is Co-Founder and CEO of Hepmil Media, owner of joke sites SGAG and MGAG. SGAG started in 2012 as a university side project — Karl and co-founder Adrian Ang, bored in a lecture hall, created their first meme. Today they have 3 million visitors weekly across six content platforms and S$1.3 million in venture capital funding to fuel regional expansion.

Sylvia Chan is Co-Founder of Night Owl Cinematics, born as a YouTube channel in 2013 producing food-themed comedy videos. Today NOC has 668,000 subscribers, a social media agency, and a client roster that includes blue-chip brands like Canon, DBS Bank, P&G and a slew of Singapore government agencies.

Byron Perry is Founder and CEO of Coconuts Media, launched in Bangkok in 2011 as a local news site. Today they have media properties in 8 major cities in Southeast Asia reaching 26 million users monthly. Coconuts TV produces mini-documentaries and licenses their library of 600 videos to broadcast TV, Netflix and other streaming platforms.

Why join ACMA?

Content marketing is going to grow enormously over the next decade and ACMA is going to build the industry and grow the pie for the benefit of all. This is not about individual companies. This is about the future of content marketing, educating and training. As a collective, ACMA members collaborate on the direction and future of content marketing in Asia. The upside is huge for everyone in the ecosystem.