One of the most popular questions we are asked is whether we can prove that content marketing is a cost effective solution when compared with more traditional offline or online advertising solutions.
You can watch the case study video here:
We set out to answer the ROI question using FoodForLifeTV on behalf of FairPrice. FoodForLifeTV is one of our first major brand channels, created specifically to address the declining audiences they were reaching on traditional linear television.
It contains a mixture of 'surf and surprise' entertaining and inspirational food content, with more 'mission based' content like cooking tutorials.
It's by no means a small investment. For this study we researched specifically how the returns on a $45,000 dollar investment differed between television and our brand broadcasting platform - ChannelPLAY - during a one month period in 2015.
We established metrics that were clear, simple and easily transferred between different media. They comprised how many people we could reach, what kind of impact we could achieve, and what kind of influence we could deliver.
Enjoy the video, and let us know what you think?