Latest Audio from the Asia Content Marketing Association

Podcast: The Asia Content Brief - Episode 3 featuring the BBC

What's the future of content marketing for the BBC? SVP of Content Richard Pattinson weighs in

  • 26 August 2015
  • Author: ACMA Superuser
  • Number of views: 9100
  • 0 Comments


In our latest Asia Content Brief podcast, ACMA co-founder and chair Don Anderson speaks with 
Richard Pattinson, Senior Vice President of Content at BBC Worldwide and head of its newly formed branded content arm, BBC StoryWorks, on the state of content marketing, the challenge broadcasters face with maintaining relevance with millennials, and whether Facebook is a friend or foe to the publishing industry.

With thanks to Nick Fawbert of Brand New Media for providing hosting, editing and post production.

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