Do we have anything to learn from Star Wars and JK Rowling when it comes to content marketing in the Tourism and Hospitality industry? Luke Clark says we do, and explores a ten stage strategy to ensure that your strategies can compete with the best in the world.
Hosted by ACMA Board Member Nick Fawbert from Brand New Media, Luke Clark, Editor at Novus Asia provides the main attraction!
This keynote ran at the 2015 Singapore Tourism Board Content Marketing Lab - a series of industry training events courtesy of the team at the STB. Many thanks for all their support.
With thanks to Brand New Media for hosting, editing and post production