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Isentia acquires global content marketing firm King Content

The acquisition further diversifies Isentia’s services across owned and earned media in one of the fastest growing segments of the communications and marketing industries

  • 31 August 2015
  • Author: ACMA Superuser
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Isentia acquires global content marketing firm King Content

Isentia (ASX:ISD) is excited to today announce the acquisition of leading content marketing company King Content. The acquisition further diversifies Isentia’s services across owned and earned media in one of the fastest growing segments of the communications and marketing industries.

King Content is headquartered in Sydney, with a blue-chip client portfolio and a presence across the globe, with offices in Melbourne, Singapore, Hong Kong, London and New York. The company has experienced exceptional revenue growth and multiple major global corporate client wins in 2015.

CEO and managing director of Isentia, John Croll, said, “King Content has a lot of similarities to Isentia, it is an Australian-born business that has become a world leader in a dynamic and exciting industry with a total focus on the client and their needs, providing comprehensive and fully supported content solutions. This acquisition provides a great fit for our existing clients, with further opportunities to extend our relationships into the marketing channel and access new clients across the region and globe.”

King Content CEO Craig Hodges said, “We are delighted to become part of one of the most dynamic public companies in the communications and information space. This gives us the solid base to be able to capitalise on our recent rapid growth, scale the business rapidly and take full advantage of the continuing revolution in corporate content creation and content strategy across the globe.”

The total indicative valuation is AUD$48m, with King Content expected to deliver $17m to Isentia Group revenue in FY16, an annualised revenue of $20m.

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For more information contact:

Patrick Baume, Group Communications Manager
patrick.baume@isentia.com
+61 458 651 000

About Isentia

Isentia is Asia-Pacific’s leading media intelligence company, providing over 5,000 clients with information, analysis and advice 24/7/365. Isentia has more than 1,100 employees across 15 countries filtering information from over 5,500 print, radio and television media outlets and over 250 million online conversations per month. Our talented people, innovative search technology, comprehensive coverage and expert research provides the tools and insight to allow our clients to manage media relationships effectively, track and analyse issues of interest across all media, and discover and share valuable insights that drive smarter decisions.

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