WineVine.tv announces the launch of its digital TV channel dedicated to all things wine. www.WineVine.tv will offer audiences the latest in video content, covering wine related news, education, entertainment and expert commentary delivered from a collection of wine experts from around the globe.
The channel will include every aspect of wine enjoyment, delivering expert opinion and commentary to consumers on all wine matters ranging from varietals to vintages, grape growth to winemaking, and retail to consumption. Inviting every kind of wine consumer on the journey from discovery through sampling to purchase, collection and consumption, episode features will include a wide diversity of wineries, winemakers and wine tastings. Wine critics and personalities will host video series such as “Insights”, “Regions and Wineries”, “Tastings” and the myth-busting “True or False”.
WineVine.tv founder and CEO, Frank Brown summarised, “We have created a global platform and content environment for consumers and advertisers alike to take advantage of relevant, quality production of video wine content. WineVine.tv targets the fast-growing international audience of wine consumers, from beginners to connoisseurs, across all markets. There are already hundreds of videos available on the “WineVine.tv” channel site today, but this is only the beginning, with much more already in the production pipeline.”
Powered by the channelPLAY platform from Brand New Media (BNM), a leading global content company, WineVine.tv is accessible on any device, anytime, anywhere. BNM founder and CEO, Perry Smith said he is “extremely excited to be partnering with WineVine.tv to deliver a comprehensive digital wine experience to Australia and the world, across devices in real-time, whether it be a mobile, tablet, laptop, desktop or smart TV.”
Renowned Australian wine writer, critic and educator, Jeremy Oliver, has been announced as one of the lead presenters on the channel, stating, “I like the fact that WineVine.tv is as keenly focused towards people learning about wine for the first time as it is to the experienced wine drinker. Wine needs to be all-inclusive, more accessible and more engaging, and that’s what we’re all about at WineVine.tv.’
As well as Frank Brown (former CEO, MTV Networks Asia Pacific) and Perry Smith, (Founder and CEO, Brand New Media), other WineVine.tv founding board members include David Dearie, (former worldwide CEO of Treasury Wine Estates) and Breck McCormack (former President, IMG Asia).
WineVine.tv is a global wine online video tv channel, presented by internationally trusted wine industry experts. With offices in Australia, South East Asia, US and Europe, the content incorporates every aspect of wine enjoyment, from the vine to the glass. WineVine.tv has partnered with video content specialist Brand New Media (BNM), an established international player with a 15 year pedigree in content development, creation, distribution and marketing, and is powered by the BNM channelPLAY technology platform. Visit www.winevine.tv for more information.
MEDIA ENQUIRIES: Kerri Brown / Communications Manager, WineVine.tv / kerrivbrown(a)winevine.tv
Dawn Jeremiah / Marketing Manager – Asia, Brand New Media / djeremiah(a)brandnewmedia.asia