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ACMA Event - You Won’t Believe What Happens Next

A Storytelling Masterclass with ACMA. Sponsored by LinkedIn

  • 5 September 2016
  • Author: ACMA Superuser
  • Number of views: 3144
ACMA Event - You Won’t Believe What Happens Next

How do you get an emotional response to your YouTube video? What do I need to do to make my words fly off the page? Aren’t ads content anyway? And, what are good numbers when it comes to storytelling?

Some of the Singapore’s finest brand storytellers aim to make you a little wiser about these burning questions at an event on the afternoon of Wednesday, September 28 at 'story central' -- the LinkedIn cafeteria on level 30 at MBFC, tower 2.

Register on our MeetUp page...

Who should come?

The event is aimed at brand marketers and communications professionals.


The goal is to inspire you to embrace storytelling in your organisation and see where it fits in the modern marketing mix.

When: 28 September, 3pm to 5.30pm

Where: LinkedIn Cafeteria,10 Marina Boulevard, Marina Bay Financial Centre Tower 2 #30/F, Singapore, 018983


3.00pm - Introduction and setting the scene; Simon Kearney, CEO, Click2View

3.05pm - Understanding Visual Storytelling; Neal Moore, Co-founder and Director, Click2View

3.35pm - Adding Sizzle to Your Storytelling; Luke Clark, Director of B2C Content and Daniel Seifert, Assistant Editor, Novus Asia

4.05pm - Interview: From copywriter to content writer. Journalist Simon Kearney interviews celebrated advertising copywriter and content marketer Henry Adams about the transition from making ads to making content and what’s the difference?

4.30pm - Storytelling from an insights perspective; Bo De Koning, Insights Analyst and Akshay Bajpaee, Partner Lead APAC. What storytelling audience research for looks like with LinkedIn's Economic Graph using examples of brand results from SG50

4.50pm - Q&A with all speakers

5.20pm+ - join us for some fun networking

Register on our MeetUp page...

In Brief

We’re here because marketing and comms are transitioning from promotion to storytelling as a basic function. Storytelling, as we often hear, is as old as time, and there’s been a lot of bollocks said about it in the meantime. No more so than today.

This event seeks to look at storytelling from a practitioner’s point of view. Hopefully you’ll walk away with a bit more understanding of how to employ storytelling in your business and some tips and tricks on how to do it well.

This event is being overseen by ACMA board member Simon Kearney. You can contact Simon on 9750 4024 or at

Register on our MeetUp page...

About ACMA

ACMA’s vision is to build upon the support of our members to raise the profile, positive perception and commercial strength of the content marketing industry in Southeast Asia.

Our objective is to promote investment in content marketing across the region and to assist brand marketers in understanding the complexities of this discipline, while encouraging debate and sharing of best practices.

  • Our objectives can be further defined as:
  • Demonstrate best practice to raise the authority and credibility of content marketing
  • Promote key messages that support the growth of content marketing investment
  • Effectively supports content marketing decision making
  • Share best practices and improve efficiency of the industry through education and training
  • Provide representation of interactive publishers at events and forums Promote consultation and cooperation within the content marketing industry
  • Act as a representative voice for the content marketing industry in SEA in matters of legislation or regulation

You can learn about ACMA here


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