Hints and Tips from Industry Experts on Using Data to Drive Effectiveness

Become a Content Guru in One Easy Step and End Link...
28 November 2016

Become a Content Guru in One Easy Step and End Link...

Simon Kearney, CEO of Click2View is suffering from FOMO or FOMSI. Help a fella out?

I suspect most people these days suffer from what I call link anxiety. In my office everyone is always reading great stuff and sharing it around on Slack or email.
How the Internet of Things will empower marketing

How the Internet of Things will empower marketing

The Internet of Things (IoT) has arrived, and it is disrupting numerous industries. While brands are investing significant amounts to connect an ever-increasing number of products with embedded...
Consumers engaging more with longer content

Consumers engaging more with longer content

A STUDY conducted in the US found that people are now more willing to engage with long-form content on their smartphones, according to Pew Research Center.
Now is the Era of the Content Hub

Now is the Era of the Content Hub

I have been noticing that lately there has been a rapid acceleration around the content hub. Although brands have multiple agency partnerships feeding into content, what the industry is realising...
Review: NewsCred’s 2016 case study – on itself

Review: NewsCred’s 2016 case study – on itself

NewsCred’s 2016 case study on itself provides some great insights into how to justify and accurately measure content marketing in a B2B organization, says Click2View's co-founder Neal Moore
Google and LinkedIn - what you need to know

Google and LinkedIn - what you need to know

Yes Google. Why may you ask would I focus on Google in a presentation about how to use LinkedIn? Google yourself. Yes. The first thing that comes up is your LinkedIn personal profile.
Understanding SEO

Understanding SEO

How do I ensure my online content cuts through the digital clutter? This is a fundamental question every marketing manager, business owner and content creator should be asking. Here's how to write...

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