Insights and Analysis from the Asia Content Marketing Industry

How to Sell Creative Content Ideas to Your Bosses
12 April 2017

How to Sell Creative Content Ideas to Your Bosses

Simon Cholmeley, CEO of Novus Asia, shares how to get internal stakeholders loving creative...

All brands want what’s best for them. But not all brands see the value in content. Simon Cholmelely, CEO of Novus Asia, shares how to get internal stakeholders loving creative storytelling.
How-to Amplify Events Through Digital

How-to Amplify Events Through Digital

There is a far larger number of decision makers who will not attend the event but will research it before-hand (in case they may want to attend) and / or would want to consume content about the...
Content is not just a sales tool

Content is not just a sales tool

That's why every chance I get I try to remind people that storytelling and content are the cardiovascular system of the digital business and should not be considered the sole province of the...
Your content competes with Donald Trump today

Your content competes with Donald Trump today

Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from Donald Trump and his...
History of Content Marketing: An Infographic

History of Content Marketing: An Infographic

History informs and shapes our approach to the present and the future. This is no different for major world events than for disciplines such as content marketing.
How Creativity Can Inspire Us to Rise Above the...

How Creativity Can Inspire Us to Rise Above the...

The past 12 months will surely go down as one of the most turbulent years in modern history, and one where a multitude of proverbial “unknown unknowns” appeared out of nowhere. Around the world,...
ACMA Predicts – Content Marketing in Asia 2017

ACMA Predicts – Content Marketing in Asia 2017

2016 has definitely been a year where content marketing went from a discussion point to a business imperative in Asia. We’ve moved from the ‘why?’ of content marketing to the...
The Transfer of Trust from Premium Publishers in the...
5 December 2016

The Transfer of Trust from Premium Publishers in the...

Will Fleiss, who leads content marketing at Outbrain, asks what premium publishers are...

What if we could quantify the transfer of trust from one entity to another? A universal and transparent trust metric for all to see. Us marketers would definitely have an easier time measuring the impact of our efforts.
How many ad blockers has your brand created from...

How many ad blockers has your brand created from...

Global marketing spend on digital ads is predicted to exceed television in the next few years. In the recent article from The Economist, Invisible ads, phantom readers, they discussed  how...
Become a Content Guru in One Easy Step and End Link...

Become a Content Guru in One Easy Step and End Link...

I suspect most people these days suffer from what I call link anxiety. In my office everyone is always reading great stuff and sharing it around on Slack or email.
Content marketing is not a tactic, it’s a core belief...

Content marketing is not a tactic, it’s a core belief...

I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which...
With maturity comes results for Australian content marketers

With maturity comes results for Australian content marketers

In Australia, content marketing success increases the longer you keep at it. That’s just one of the key findings in the new Content Marketing in Australia 2017: Benchmarks, Budgets and...
Is there still ‘unique content’ in the world?

Is there still ‘unique content’ in the world?

While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are...
The importance of localising content

The importance of localising content

I once hired an actor on the basis of his previous work, he was perfect for the role, the client loved him, he was Asian so fit the region fine. We got the project together, hired a lighting crew,...

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