Hints and Tips from Industry Experts on Content Strategy Development

Content is not just a sales tool
5 March 2017

Content is not just a sales tool

Simon Kearney, CEO of Click2View believes storytelling and content are the cardiovascular system...

That's why every chance I get I try to remind people that storytelling and content are the cardiovascular system of the digital business and should not be considered the sole province of the marketing department. 
Your content competes with Donald Trump today

Your content competes with Donald Trump today

Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from Donald Trump and his...
ACMA Predicts – Content Marketing in Asia 2017

ACMA Predicts – Content Marketing in Asia 2017

2016 has definitely been a year where content marketing went from a discussion point to a business imperative in Asia. We’ve moved from the ‘why?’ of content marketing to the...
Content marketing is not a tactic, it’s a core belief...

Content marketing is not a tactic, it’s a core belief...

I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which...
With maturity comes results for Australian content marketers

With maturity comes results for Australian content marketers

In Australia, content marketing success increases the longer you keep at it. That’s just one of the key findings in the new Content Marketing in Australia 2017: Benchmarks, Budgets and...
Is there still ‘unique content’ in the world?

Is there still ‘unique content’ in the world?

While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are...
The importance of localising content

The importance of localising content

I once hired an actor on the basis of his previous work, he was perfect for the role, the client loved him, he was Asian so fit the region fine. We got the project together, hired a lighting crew,...
From research to resonance: using surveys to drive...
8 November 2016

From research to resonance: using surveys to drive...

Joe Zandstra Regional Executive Creative Director (APAC) for Vertic, thinks advertising gets...

Advertising by and large gets ignored. Even with the best targeting in the world, unless an ad has something genuinely novel or relevant to say to you (which, let's face it, isn't often), it’ll pass you by.
Part One - Survey proves APAC marketers have no idea...

Part One - Survey proves APAC marketers have no idea...

Essentially this result suggests that most APAC marketers think a blog post is more ‘effective’ than an actual tool for their audience. Now, it would of course depend on what is meant by the word...
Influencer marketing. Or are you marketing to influencers?!

Influencer marketing. Or are you marketing to influencers?!

As customers continue to be inundated with ads, brands are finding it increasingly difficult to efficiently and effectively reach their target audience with a message that is perceived as relevant.
4 Scientific Reasons Why We Go Crazy for Animal Videos

4 Scientific Reasons Why We Go Crazy for Animal Videos

Admit it! When was the last time you watched a cute animal video? I’m guessing it’s either yesterday, today or — you’re watching one right now, aren’t you?
Redefining Brand Loyalty for a Changing Customer

Redefining Brand Loyalty for a Changing Customer

Few industries have reaped the benefits of customer loyalty as much as the luxury goods and services sector. The high-touch and quality-service ethos experienced throughout the entire customer...
BandLab and Rolling Stone Forge New Partnership

BandLab and Rolling Stone Forge New Partnership

There has been a lot happening in the music space lately - really interested to see where BandLab and Rolling Stone take their new partnership. I recently commented on the deal in this article.
The chance to tell stories out of school without the...

The chance to tell stories out of school without the...

The quote of the day: "Press releases are not meant to be read by human beings.” Which means I’ve been subjected to a life of cruel and unusual punishment.

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