Hints and Tips from Industry Experts on the Creative and Production Process

How Creativity Can Inspire Us to Rise Above the...
24 January 2017

How Creativity Can Inspire Us to Rise Above the...

In a world of chilling volatility, content can offer a positive path forward, says Howard James,...

The past 12 months will surely go down as one of the most turbulent years in modern history, and one where a multitude of proverbial “unknown unknowns” appeared out of nowhere. Around the world, there were Robin Hood-esque uprisings and increased xenophobia, epitomised by the British electorate choosing to leave the EU and the election of Donald Trump to the US presidency. Economically, the financial crisis rumbled on with a dichotomy of record highs and records lows across almost all facets...
3 Words that Set My Teeth on Edge

3 Words that Set My Teeth on Edge

With English one of the richest languages in the world, there will inevitably be a few words in it that serve only to irritate.
19 practical tips for the new blogger

19 practical tips for the new blogger

I recently published a blog - 7 things I’ve learnt from writing 687 blog posts – and I wanted to follow up with some practical tips. If you’re thinking of launching a blog (and...
Content marketing: In-house vs freelancers vs agency

Content marketing: In-house vs freelancers vs agency

This year’s Curata findings show that 74 per cent of companies are using content marketing to increase their lead quality and quantity. In addition, 76 per cent are increasing their content...
7 things I’ve learnt from writing 687 blog posts

7 things I’ve learnt from writing 687 blog posts

Consistency – if you start a blog you have to keep going and be consistent. When I was blogging at the beginning, it seemed hardly anyone noticed.
Confessions of a time-lapse cameraman

Confessions of a time-lapse cameraman

Keeping a filmed record of the construction and fit out process is becoming more and more common and I’ve been involved in a lot of these projects recently in my role as the director of...
Five More Wicked Stories Behind Words

Five More Wicked Stories Behind Words

Read this dark etymological list if you dare, but please don’t defenestrate yourself into a maelstrom afterwards
How much does influencer marketing actually cost?
13 September 2016

How much does influencer marketing actually cost?

Fame doesn’t necessarily justify high fees, says Andrea Olivato, founder of influencer marketing...

Influencer may be one of marketing’s biggest buzzwords of the moment, but we haven’t yet heard much about what the influencer landscape is like in Southeast Asia.
Marketers: Just how important is trust?

Marketers: Just how important is trust?

CONSUMERS have bad judgment of editorial quality and rely more on their perception of brands to evaluate credibility of content, according to a recent study done by the Columbia Journalism Review...
Why you should use an editor

Why you should use an editor

It takes a lot of hard work and focus to produce a large report. You may have spent hundreds of hours briefing staff, commissioning external writers and designers, and monitoring their progress. Or...
Copywriting and the Cunning Art of Seduction

Copywriting and the Cunning Art of Seduction

Copywriting is not a cakewalk. If you are an ancient crone like me, you may have heard of the morose ballad Words by F. R . David, a tune penned back in the Eighties. Words don’t come easy, as its...
Ten words to avoid in your writing

Ten words to avoid in your writing

Mark Twain said that “all writing is easy. All you have to do is cross out the wrong words.” But which ones? Here are some subtle words that regularly give us pause for thought at...
Content marketing is the inevitable outcome of digital...

Content marketing is the inevitable outcome of digital...

If you look at most content marketing agencies, the source of their business is digital transformation. Custom publishing houses took company magazines online and started producing blogs for...
Content marketing is fundamentally about business...

Content marketing is fundamentally about business...

Content marketing is about business transformation. It’s about putting the customer at the very heart of your business. It’s about solving their challenges and giving them hope. It’s about getting...
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