Latest Industry Insights

The Transfer of Trust from Premium Publishers in the...
5 December 2016

The Transfer of Trust from Premium Publishers in the...

Will Fleiss, who leads content marketing at Outbrain, asks what premium publishers are...

What if we could quantify the transfer of trust from one entity to another? A universal and transparent trust metric for all to see. Us marketers would definitely have an easier time measuring the impact of our efforts.
How many ad blockers has your brand created from...

How many ad blockers has your brand created from...

Global marketing spend on digital ads is predicted to exceed television in the next few years. In the recent article from The Economist, Invisible ads, phantom readers, they discussed  how...
Become a Content Guru in One Easy Step and End Link...

Become a Content Guru in One Easy Step and End Link...

I suspect most people these days suffer from what I call link anxiety. In my office everyone is always reading great stuff and sharing it around on Slack or email.
Content marketing is not a tactic, it’s a core belief...

Content marketing is not a tactic, it’s a core belief...

I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which...
With maturity comes results for Australian content marketers

With maturity comes results for Australian content marketers

In Australia, content marketing success increases the longer you keep at it. That’s just one of the key findings in the new Content Marketing in Australia 2017: Benchmarks, Budgets and...
Is there still ‘unique content’ in the world?

Is there still ‘unique content’ in the world?

While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are...
The importance of localising content

The importance of localising content

I once hired an actor on the basis of his previous work, he was perfect for the role, the client loved him, he was Asian so fit the region fine. We got the project together, hired a lighting crew,...

The ACMA Podcast: The Asia Content Brief

Podcast: The Asia Content Brief - Episode 3 featuring the...

Podcast: The Asia Content Brief - Episode 3 featuring the...

Join ACMA co-founder and chair Don Anderson as he discusses the state of content marketing, the challenge of reaching millennials, and the publishing power of Facebook with Richard Pattinson,...
Podcast: The Asia Content Brief - Episode 2

Podcast: The Asia Content Brief - Episode 2

In this live recording from the Singapore Tourist Board Content Marketing Lab we look at how to create world class content marketing strategies for companies in the tourism and hospitality...

Latest Content Marketing Case Studies

Amadeus IT Solutions: Engaging the Heart of the Business

Amadeus IT Solutions: Engaging the Heart of the Business

In 2014 Amadeus approached Click2View to see if video could play a part in increasing awareness and engagement with white papers.  Our response was an emphatic ‘yes' and our solution was...
Visa: Reinventing the Press Release

Visa: Reinventing the Press Release

Visa’s Digital Content Director for Asia Pacific, Kris LeBoutillier approached Click2View a couple of years ago to create a newsroom for the region so they could...
BNM Asia - The ROI of Brand Channels with FoodforLifeTV

BNM Asia - The ROI of Brand Channels with FoodforLifeTV

We are often asked whether we can prove that content marketing is a cost effective solution when compared with more traditional offline or online advertising solutions. The answers are to be found...
BNM Asia - The ROI of Brand Content with Ayam Brand

BNM Asia - The ROI of Brand Content with Ayam Brand

This video case study from Brand New Media will take you through a campaign from the contentPLAY service, an end to end content marketing service where the brand becomes the broadcaster through an...

ACMA Member Press Releases

Click2View unveils new management structure as Singapore...

Click2View unveils new management structure as Singapore...

Click2View has unveiled a new-look management line-up and a renewed focus on “journalist-quality” content, with co-founders Neal Moore and Simon Kearney taking on new roles as the...
Media5 in The Philippines hires Google's Bianca Grey as...

Media5 in The Philippines hires Google's Bianca Grey as...

Manila, Philippines, 22nd September 2015 – Media5 Marketing Corporation and Brand New Media, a global digital content marketing specialist cum multi-channel network, has announced the...
Isentia acquires global content marketing firm King Content

Isentia acquires global content marketing firm King Content

Isentia (ASX:ISD) is excited to today announce the acquisition of leading content marketing company King Content. The acquisition further diversifies Isentia’s services across owned and...
Brand New Media Launches WineVine.tv

Brand New Media Launches WineVine.tv

Brand New Media and WineVine.tv announce the launch of a digital TV channel dedicated to all things wine.  www.WineVine.tv will offer audiences the latest in video content, covering wine...

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ACMA in Brief

ACMA is the Asia Content Marketing Association. It's an informal group of some of Asia's leading content marketing companies.

Our members offer expertise in strategy, creation, platforms, outreach and media optimisation.

We welcome interest and enquiries from all companies who have something to offer in the field.

Where our own members can't help we're confident that one of our network will!

Working with Us

As a voluntary not-for-profit organisation, ACMA has no full time staff.

When working with us our Secretary will usually forward your enquiries to the member who is either appointed or best positioned to answer your enquiry.

Should you have any questions or concerns regarding this, then please use our contact form and mark your submission 'For the attention of the Board' and we will address it at our soonest opportunity.

Find Us

As a trade association, ACMA doesn't have permanent offices.

Most of our member companies have offices across the region, so we will do our best to respond to your enquiry wherever you may be.

Our regular board meetings take place on a monthly basis in Singapore.

To get in touch, please use the form on our contact page, and we guarantee someone will come back to you within 24 hours.