Latest Industry Insights

Disincentivising jargoneering, or let’s be clear
25 May 2016

Disincentivising jargoneering, or let’s be clear

Peter Arnold, Senior Writer & Editor at Editor Group passes on some examples of the hideous...

If you think that being asked to ‘surface’ an idea or concept is an insult to your intelligence, it probably means you care about the English language and may be prepared to take up metaphorical arms against those who would do it harm.
Full-Funnel Content Marketing: Leveraging Content To Move...

Full-Funnel Content Marketing: Leveraging Content To Move...

In its initial stages, content marketing was merely a new and exciting inbound tactic for driving traffic. Early adopters thought that focusing on pull over push was advanced enough in its own...
Brands win by breaking gender stereotypes

Brands win by breaking gender stereotypes

ADVERTISING has been trying to boost its sense of self worth for ages and it may have found something where the trade can actually make a difference and serve clients well in the process.
Brands as publishers – for real?

Brands as publishers – for real?

Barely a week goes by these days when I don’t hear some sort of new marketing jargon. This week’s doozy was ‘micro moments’, a term I’m still grappling to fully...
The heart of content marketing success

The heart of content marketing success

My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing – It’s Going to...
Smartphone users turn to longform content

Smartphone users turn to longform content

A survey conducted in the US has found that people are now more willing to engage with long-form content on their smartphones. Pew Research Center’s study also found that consumers spend...
Outbrain For Chat Launches on Facebook Messenger

Outbrain For Chat Launches on Facebook Messenger

At Facebook’s F8 developer conference, Mark Zuckerberg announced Bots for Messenger, a tool that allows users to do close to everything such as order from 1-800 Flowers, shop for sneakers, as well...

The ACMA Podcast: The Asia Content Brief

Podcast: The Asia Content Brief - Episode 3 featuring the...

Podcast: The Asia Content Brief - Episode 3 featuring the...

Join ACMA co-founder and chair Don Anderson as he discusses the state of content marketing, the challenge of reaching millennials, and the publishing power of Facebook with Richard Pattinson,...
Podcast: The Asia Content Brief - Episode 2

Podcast: The Asia Content Brief - Episode 2

In this live recording from the Singapore Tourist Board Content Marketing Lab we look at how to create world class content marketing strategies for companies in the tourism and hospitality...

Latest Content Marketing Case Studies

Amadeus IT Solutions: Engaging the Heart of the Business

Amadeus IT Solutions: Engaging the Heart of the Business

In 2014 Amadeus approached Click2View to see if video could play a part in increasing awareness and engagement with white papers.  Our response was an emphatic ‘yes' and our solution was...
Visa: Reinventing the Press Release

Visa: Reinventing the Press Release

Visa’s Digital Content Director for Asia Pacific, Kris LeBoutillier approached Click2View a couple of years ago to create a newsroom for the region so they could...
BNM Asia - The ROI of Brand Channels with FoodforLifeTV

BNM Asia - The ROI of Brand Channels with FoodforLifeTV

We are often asked whether we can prove that content marketing is a cost effective solution when compared with more traditional offline or online advertising solutions. The answers are to be found...
BNM Asia - The ROI of Brand Content with Ayam Brand

BNM Asia - The ROI of Brand Content with Ayam Brand

This video case study from Brand New Media will take you through a campaign from the contentPLAY service, an end to end content marketing service where the brand becomes the broadcaster through an...

ACMA Member Press Releases

Click2View unveils new management structure as Singapore...

Click2View unveils new management structure as Singapore...

Click2View has unveiled a new-look management line-up and a renewed focus on “journalist-quality” content, with co-founders Neal Moore and Simon Kearney taking on new roles as the...
Media5 in The Philippines hires Google's Bianca Grey as...

Media5 in The Philippines hires Google's Bianca Grey as...

Manila, Philippines, 22nd September 2015 – Media5 Marketing Corporation and Brand New Media, a global digital content marketing specialist cum multi-channel network, has announced the...
Isentia acquires global content marketing firm King Content

Isentia acquires global content marketing firm King Content

Isentia (ASX:ISD) is excited to today announce the acquisition of leading content marketing company King Content. The acquisition further diversifies Isentia’s services across owned and...
Brand New Media Launches WineVine.tv

Brand New Media Launches WineVine.tv

Brand New Media and WineVine.tv announce the launch of a digital TV channel dedicated to all things wine.  www.WineVine.tv will offer audiences the latest in video content, covering wine...

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ACMA in Brief

ACMA is the Asia Content Marketing Association. It's an informal group of some of Asia's leading content marketing companies.

Our members offer expertise in strategy, creation, platforms, outreach and media optimisation.

We welcome interest and enquiries from all companies who have something to offer in the field.

Where our own members can't help we're confident that one of our network will!

Working with Us

As a voluntary not-for-profit organisation, ACMA has no full time staff.

When working with us our Secretary will usually forward your enquiries to the member who is either appointed or best positioned to answer your enquiry.

Should you have any questions or concerns regarding this, then please use our contact form and mark your submission 'For the attention of the Board' and we will address it at our soonest opportunity.

Find Us

As a trade association, ACMA doesn't have permanent offices.

Most of our member companies have offices across the region, so we will do our best to respond to your enquiry wherever you may be.

Our regular board meetings take place on a monthly basis in Singapore.

To get in touch, please use the form on our contact page, and we guarantee someone will come back to you within 24 hours.